Lovely package: Dima Je

Yep, a brief post about a student work seen in lovely package: this time is Dima Je, from Russia. He designed a package for dog food, based on a mixture between a dog face and a bone (very clever in my opinion) with a simple and effective result. Isn't nice?

Madrid 2020 logo design

Never has a logo had so much criticism in such a short time. I'm referring to the one created for the 2020 Madrid Olympic bid.

The winning design, and its subsequent amendments, have managed to distort the original design until all its meaning is lost and rendered it almost unrecognizable. It is unclear whether the logo says M20 or 20020, due to the unfortunate use of a curved typography and the way the letters have been cropped at the bottom.

Here and here (ESP) you can see the other designs that were submitted.

The use of lively colours and rounded ellipses make the logo look like it's selling flip flops and not a city's olympic bid. The initial concept was not that brilliant in execution, but had a foundation and a sense that the re-design has managed to erase completely. This has raised heckles in the field of Spanish graphic design, of course, as it does a disservice to the profession.
Judge for yourselves and draw your own conclusions.

Rebranding

Today, a little bit of re-branding, specifically, two Spanish brands: Unión Fenosa (National Gas Company) and Cadena 100 (a radio station).

As we can see in the picture above, the first logo is the oldest, and the new face is the last one. IMHO, the new logo looks like a ring of red wine on the tablecloth, I can't see what is the relationship between the gas and that tangle of circles. You can see the rest of the applications here  (spannish) and judge by yourself.

One of the most popular Internet radio stations and the first Spanish radio available on all mobile devices. This momentum led to both its programming and its audience evolved dramatically over the past five years, keeping - with minor modifications - its traditional image and visual identity. A picture is far from the real atmosphere Cadena 100 transmits on the air.

 

Apparently, the chain was looking for a more friendly way to reach their listeners through their identity, for this reason the company that commissioned the work, attempted to work these brand values​​: dynamic, friendly, spontaneous and natural.

 

I think that they went too far, because the "100" is barely recognizable, and I'm not sure about the color palette too. What do you think?

 

Seen here (spannish).

If the logos were honest...

Today, I'm going to put a classic post seen in designboom. It is about what if the logos tell us the truth about the brand that are representing. His creator is the Sweddish designer Victor Hertz and revealing the actual content and truth behind the company at hand and its products. Enjoy it!!!