Rebranding

Today, a little bit of re-branding, specifically, two Spanish brands: Unión Fenosa (National Gas Company) and Cadena 100 (a radio station).

As we can see in the picture above, the first logo is the oldest, and the new face is the last one. IMHO, the new logo looks like a ring of red wine on the tablecloth, I can't see what is the relationship between the gas and that tangle of circles. You can see the rest of the applications here  (spannish) and judge by yourself.

One of the most popular Internet radio stations and the first Spanish radio available on all mobile devices. This momentum led to both its programming and its audience evolved dramatically over the past five years, keeping - with minor modifications - its traditional image and visual identity. A picture is far from the real atmosphere Cadena 100 transmits on the air.

 

Apparently, the chain was looking for a more friendly way to reach their listeners through their identity, for this reason the company that commissioned the work, attempted to work these brand values​​: dynamic, friendly, spontaneous and natural.

 

I think that they went too far, because the "100" is barely recognizable, and I'm not sure about the color palette too. What do you think?

 

Seen here (spannish).