Never has a logo had so much criticism in such a short time. I'm referring to the one created for the 2020 Madrid Olympic bid.
Here and here (ESP) you can see the other designs that were submitted.
The use of lively colours and rounded ellipses make the logo look like it's selling flip flops and not a city's olympic bid. The initial concept was not that brilliant in execution, but had a foundation and a sense that the re-design has managed to erase completely. This has raised heckles in the field of Spanish graphic design, of course, as it does a disservice to the profession.
Judge for yourselves and draw your own conclusions.
Judge for yourselves and draw your own conclusions.
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