I'm back again!

It's been a long time since my last post, so I want to share an article that I wrote for my company's blog about  the Deaf Brands and the Nintendo case.

" Brands should adapt their identity and value propositions to their environment, depending on the changes that occur therein.

For that you have to watch and listen. Hear what your consumer does, your environment and your competition. The result of not listening is having Deaf Brands.

Deaf brands are those carrying out their activities without counting their audiences. Deaf and blind to not see or hear what is happening in their environment, which directly affects the relationship of the target with the brand.

It seems that this has more to do with the product with the brand, but in the end the brand should have the ability to generate a unique experience at every point of contact where the consumer expects. And sometimes this leads, innovate, reinvent or be in places you’ve never been.

The powerful brands are those that are able to build a value proposition differential that can be activated in any aspect of life of its consumers. Wherever you are and whatever they do. Being part of a consumer’s life, and engage in it, is to move from being a brand to a brand irreplaceable.

One sample could be Nintendo, because it remains stuck, and determined to be a manufacturer of consoles in a world where the customer’s experience is done via smartphone, tablet or smart TV’s.

It should change its brand value proposition and focus on building relevant content to their audiences, that provide unique experiences in all possible platforms.

Kodak, Atari, Suzuki (in the U.S.), are Japanese brands that have disappeared because of not adapt and change its activity and positioning in front of a new paradigm.

Will Nintendo be the next? "

See the base article here